At This Rate, Ed Sheeran is Going to Break Spotify

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His new album, which received an unprecedented amount of airplay and coverage by radio stations all over the United Kingdom in the last few weeks, became the fastest-selling album ever by a male artist.

Ben Cook, president of Atlantic Records UK, called Sheeran "one of a kind", adding that the album was " an incredible musical statement".

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Sheeran's chart takeover is because of individual streaming of tracks from his new album and he is expected to pull off a similar feat on the United Kingdom single chart (where he had 9 top of the top 10 midweek placings on Wednesday) and album chart when they are released at 6.00pm on Friday evening. And at this rate, numerous 16 tracks from the album will chart in the Top 10 of the United Kingdom singles charts using the forumla of 150 streams of a single = one physical sale. Only Adele's 25 (800,000) and Oasis' Be Here Now (696,000) shifted more copies across their first seven days of release.

Ed Sheeran has topped off his almighty comeback by claiming the number one spot on the United Kingdom album charts with his third album, ÷ (Divide).

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The album has sold so many copies, that it has already been awarded a 2x Platinum certification in its first week.

The album's success was largely driven by physical sales at 62%, with downloads at 26% and streaming equivalent sales at 12% - the highest first-week streaming sales for an album ever. As well as CDs, the album was released on vinyl.

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The only non-Sheeran songs in the Top 20 are The Chainsmokers & Coldplay's "Something Just Like This" (#6), Rag'n'Bone Man's "Human" (#16), Katy Perry's "Chained To The Rhythm (featuring Skip Marley)" (#17) and Stormzy's "Big For Your Boots" (#20). His album's lead single "Shape Of You" is at number one, with "Galway Girl" at number two and "Castle On The Hill" third. He has scored 10 top 10 singles, taking into account his nine songs this week, and 'How Would You Feel (Paean)' which was recently in the top 10. We couldn't be happier for Ed Sheeran, and we're so glad to see him get the recognition he deserves.

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