'Beauty and the Beast' now 6th highest grossing film in PH

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The Disney movie, which opened in local cinemas on March 16, also had the biggest opening weekend of 2017, garnering a cumulative box office of US$6.3 million in Philippine theaters. And after just 10 days in North American theaters, "Beauty and the Beast" is already 55th on the all-time domestic list at $317 million.

The Disney film featuring Emma Watson and Dan Stevens generated weekend sales of $88.3 million in USA and Canadian theaters, ComScore Inc. estimated in an emailed statement Sunday.

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Lionsgate's rebooted "Power Rangers" is launching with a solid $40.5 million this weekend while Sony's space-thriller "Life" showed only moderate traction with $12.6 million. The WB movie opened to only $7.6 million. Currently, it is nearly certain that the movie will cross $400 million at domestic box office. The film also got a deathly B- CinemaScore from audiences.

"Brand recognition will get you far - it gives you a leg up before you even start - but at the end of the day, it comes down to the movie itself", said Paul Dergarabedian, senior media analyst for comScore. The movie tells the story of high-school superheroes who use their powers to save the world.

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"Beauty and the Beast" is already the 171st highest worldwide grosser, trailing the entire run of "Clash of the Titans" with $493.2 million.

Disney's strategy of making old animated movies into live-action remakes are paying off well. The third weekend of Warner-Legendary's "Kong: Skull Island" was headed for third place with $14.4 million at 3,666 locations, which gives the giant ape a domestic total of $133.5 million in its first 17 days. "Power Rangers" carries a $100 million price tag. The company's earlier live-action remakes like "The Jungle Book", "Cinderella", "Maleficent" and "Alice in Wonderland" had garnered $967 million, $544 million, $759 million and more than $1 billion, respectively, worldwide.

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