Tim Cook Assures Apple Hasn't Forgotten About 'Pro' Customers


Apple's CEO Tim Cook said earlier today at the Company's annual shareholder meeting that their commitment to USA manufacturing accounted for $50 billion past year with such US -based suppliers such as 3M and Corning.

In a report released last summer detailing the company's demographics, Apple revealed that its non-white workforce grew by a percentage point, although white employees increased by 2% to 56%. At the beginning of August 2015, blacks made up 8.7 percent of Apple employees, Hispanics 11.8 percent and Native Americans some 0.37 percent. Apple did not support the proposal, saying that it's already committed to diversity. Of course, like other big tech companies, Apple has been criticized for a lack of diversity.

Later, Cook took the stage for a question and answer session and called upon Jackson for a comment.

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Jackson thanked Cook and Apple for its support "during this hard season".

Cook allayed one shareholder's fears that Apple isn't being aggressive enough in certain areas of product development, and said that just because a product or service "isn't visible yet", it doesn't mean the company doesn't consider it a "priority". Specifically, in the future, the iPad may be recognized as a laptop replacement, but not as a Mac replacement - as the Mac "does so much more". "If net neutrality became a top thing, we would definitely engage in it".

It also noted that shareholders had rejected the same proposal a year ago, but argued that showed investors were satisfied with its efforts. But he seemed to indirectly respond to a few criticisms leveled by shareholders who were not happy with the secrecy surrounding Apple's gadget pipeline. In addition to an anticipated spec bump for the MacBook Pro, we should also see the iMac receive a long overdue update as well.

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He also proposed a new figure: 150 million subscribers across all properties.

Cook was clear that he doesn't want Apple (aapl) to get too caught up in politics, although he did attend a meeting with then-President-elect Trump in December. He described it as a sign of longterm confidence in the company. Nine proposals were detailed and voted on in total, followed by the re-approval of each board member.

Shareholders also defeated a proposal to require Apple executives to retain their shares until they retire.

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This year's shareholder meeting is the last at Apple's Infinite Loop campus. Cook announced that next year's gathering will be at the Steve Jobs Theater at a neighboring "spaceship" shaped headquarters that is due to start welcoming Apple's 13,000 employees in April.