AT&T Will Offer HBO Free To "Unlimited Plus" Wireless Customers

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We should also note that free HBO via AT&T's wireless plan isn't a promotion for new customers - it will apply to existing subscribers, too. Time Warner's launching the over-the-top streaming service HBO Now in 2015 was an early bet on how people will want to watch TV in the digital age.

AT&T rebooted its offering in February, renaming it "Unlimited Plus", and making it available to all subscribers (previously it was only available for those who subscribed to one of its TV services), and dropping the entry price from $100 a month to $90 a month.

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Additionally, Unlimited Plus customers will receive a $25 monthly credit that can be used towards DIRECTV, DIRECTV NOW, or AT&T U-verse. With HBO included, customers can now stream award-winning shows on the go with unlimited data, or kick back at home and tune in with DIRECTV or U-verse. Lastly, for cord-cutters without a cable package who subscribe to Unlimited Plus, AT&T is offering HBO content either through DirecTV Now or HBO GO apps.

AT&T CEO Randall Stephenson.Alex Wong/Getty ImagesAT&T on Wednesday announced that subscribers of its "Unlimited Plus" mobile data plan will soon receive a subscription to HBO at no extra charge. "When consumers see HBO as part of an entertainment package, they know they are getting the valued benefit of some of the greatest original programming and most recent Hollywood movies".

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The premium network fits into AT&T's plans because customers of the high end mobile services spend a majority of their time watching video, Christopher says.

To learn more about endless entertainment, now with HBO included through AT&T Unlimited Plus, you can check out att.com/unlimited, or visit one of our 5,000+ stores. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and YouTube at youtube.com/att.

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