BMW, Allstate pull ads from 'O'Reilly Factor' after harassment report

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The O'Reilly Factor is Fox News' most watched program with around four million viewers.

Year after year, his show, "The O'Reilly Factor", mercilessly crushed its competitors, remaining untouchable... until now.

An investigation published by The New York Times on Saturday reported that five women received settlements from Fox News totaling some $13 million after making misconduct accusations against top-rated host Bill O'Reilly.

On Monday, organizations started to pull their sponsorship for the show.

The worst part of my job is being a target for those who would harm me and my employer, the Fox News Channel.

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Fox News is ultimately a business and it makes money primarily from selling advertising spots during its programming. We will continue to monitor the situation and will take any appropriate action through our media buying partners.

On Monday's and Tuesday's shows, O'Reilly did not address either the sexual harassment allegations or the withdrawal of sponsors for his program.

The five women, who shared their experiences after working with The O'Reilly Factor host or appearing on his show, claimed they had suffered from "verbal abuse, lewd comments, unwanted advances, and phone calls in which it sounded as if Mr. O'Reilly was masturbating".

His long-running show remains the most watched cable news program in the USA, averaging around four million viewers.

O'Reilly has denied all of the allegations against him. He also said numerous companies are still willing to advertise on other Fox News programs.

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"In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately", Untuckit co-founder and Chief Executive Officer Aaron Sanandres told Reuters in an email.

CNN also reported getting a number "looking into the matter" responses from various Factor advertisers.

In announcing that it was suspending its advertising on the "O'Reilly Factor", the insurance giant Allstate said it was "concerned about the issues surrounding the program" and that "inclusivity and support for women" are important company values.

Dozens of other advertisers, including Microsoft, Comcast, and Esurance, ran ads during last night's show and have not responded to inquires. Asked if the national decision was related to the allegations, she said: "No, we regularly adjust our media buying based on our business needs and did not have anything planned beyond Q1 on Fox News". Walsh and O'Reilly had dinner in Los Angeles in 2013, but when Walsh refused his invitation to go to his hotel room, his attitude changed and she was soon dropped from the show, according to Walsh.

Meanwhile, Fox News contributor Julie Roginsky, who recently filed a lawsuit claiming ousted CEO Roger Ailes sexually harassed her and that the network subsequently retaliated against her when she rebuffed and reported him, tweeted Tuesday afternoon that she has requested that the NYC Commission on Human Rights and the NYC Corporation Counsel investigate the treatment of women at the network.

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