The wake of the scandal involving Bill O'Reilly and his network doling out upwards of $13 million to five women with sexual harassment claims against the Fox News host has seen The O'Reilly Factor lose dozens of national advertisers, but how has it impacted viewership?
On April 3, Democratic political consultant and Fox News contributor Julie Roginsky sued the network and Ailes, accusing them of denying her a permanent hosting job after she rebuffed Ailes' sexual advances.
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21st Century Fox hired law firm Paul Weiss to investigate Ailes.
"We submitted it to stations on Friday, but weirdly, we haven't heard back from them since", Oliver said, "which is a little surprising, because we are one of the only advertisers offering to buy time on his show at the moment".
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"Yes, Bill O'Reilly, who scientists hypothesise is kind of a dense nebula of boner and racism, has been paying out settlements for alleged harassment for years", Oliver said. He said his fame makes him a target for lawsuits. "Details are pretty disturbing here, with the victims claiming things like verbal abuse, lewd comments, unwanted advances, and phone calls in which it sounded as if Mr O'Reilly was masturbating".
The O'Reilly Factor had just seven advertisers still on board as Thursday (6 April), following which the HBO show tried to buy of one of the many vacant spaces with the following ad to air in NY and DC.
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After Walsh declined, she said, they went to the bar, where O'Reilly allegedly became hostile, insulted her and told her to "forget about any career advice I gave you, you're on your own". Six of them were "per inquiry" ads, which means payment for them is usually based on how many people call a toll-free number to purchase the product or service being advertised.