Fujifilm's Instax SQ10 finds the square root of digital and instant photography


This camera combines the charm of being able to print your photos on the spot together with digital image processing technology.

The front of the camera features a 28.5mm fixed focal length lens (the 35mm equivalent) with an f/2.4 aperture. Apart from the shift to an Instagram-friendly square film format, the first Instax Square camera works in an entirely different way to the rest of the Instax line.

Yes, the Instax Square SQ10 uses a 3.7-megapixel digital sensor, and you can frame shots by using a 3-inch LCD on the back of the camera.

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Furthermore, as on other Instax models, it's possible to create double exposures.

The Square SQ10 is aimed at the arty, blogger types, and has ten preset filters that can be applied to photos before or after shooting, vignette control and brightness adjustment. There are three buttons on top of the camera to control each individually. The digital versions are 1920×1920-pixel JPEGs, 50 of which can be stored on the cameras internal memory (which can be expanded via the microSD card slot). Around 160 photos can be shot with a single charge - via Micro USB - of the rechargeable Li-ion battery.

The Instax Square SQ10 prints square photos instead of rectangular ones. Instax's traditional rectangular film measures in at 46mm x 62mm.

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The Fujifilm Square SQ10 will be available in May 2017 for $279.95. Fujifilm Instax film features premium color reproducibility, taking advantage of Fujifilm's long-standing research on photographic film manufacturing.

Fujifilm's Instax cameras are fun, but the expense of the cartridges is a drag and you're either into the "illusion of truth" of instant photography or you ain't.

The thought of a film camera that applies digital filters may be somewhat horrifying to film purists, and the ability to preview and print multiple copies would seem to undermine the ephemeral, only-one-print-ever appeal of Instax.

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