Netflix Approaches To Hit 100 Million Subscribers


Analysts found that Los Gatos earned $178 million on revenue of $2.6 billion in the first three months but Netflix will make $482 million on revenue of more than $11 billion for the entire year.

The firm increased revenues by over a third to $2.64bn for the quarter compared to the first three months of a year ago, while net income rose to $178m from $28m. The company recorded a total of 4.95 million net streaming customers additions, down from 6.74 million net adds the year earlier and just off its guidance of 5 million. Fast forward to today and Netflix is on the verge of servicing more than 100 million streaming subscribers-it should hit (and exceed) the 100 million mark by the end of the second quarter. For the entire second quarter, it expects to add 3.2 million subscribers overall, boosting its global total to almost 102 million.

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About 51 million of Netflix's subscribers are in the U.S.

A lot of this has to do with the fact that the latest season of the runaway hit House of Cards was pushed back, which attracted millions of new users to come rolling in during the recent quarter. In that time, Netflix has added 72 million more subscribers. Netflix has also invested in exclusive deals with stars who have global appeal, including Shah Rukh Khan and Adam Sandler. While the company's growth has slowed in the United States, it has moved aggressively into multiple global markets. Its CEO said, "Our debt to total cap ratio, at under 10%, is quite conservative compared to most of our media peers at 30-70%, and conservative compared to efficient capital structure theory". But now he's "super-excited" about Netflix's signing up its 100 millionth customer over the coming weekend. Netflix views the outbound cash as part of a long-term strategic approach.

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But if it wants to keep investors happy, the company will eventually have to improve its relatively low profit margin. Also, insider Gregory K. Peters sold 16,667 shares of the business's stock in a transaction that occurred on Thursday, January 19th.

Netflix says the opportunity ahead remains "gigantic" despite a slowdown in subscriber numbers, including worldwide markets.

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After global expansion of Amazon Video took place late past year, the company is beginning to open up the wallet to compete better with streaming rival Netflix.