"We are trying to get to a place where we take standardized segmentation that we've pre-created and build it into [Charter's] system", Joe Kyriakoza, head of autos and TV solutions for Oracle Data Cloud, told AdWeek.
Moat's platform tracks browsing and viewing habits on desktop and mobile devices, and even connected TVs. The company will help Oracle by providing it with measurement, analytics, and intelligence, which will then be leveraged by oracle on behalf of companies like Nestle, Procter & Gamble, and Unilever, and leading publishers such as ESPN, Facebook, NBCUniversal, Snapchat, and YouTube.
Convincing advertisers that they're getting what they're paying for is a big problem for publishers.
United Airlines says it will testify at House hearing
Those on the House of Representatives committee were already pressing federal regulators for a thorough investigation last week. He initially defended the conduct of airline employees before apologizing multiple times.
Meanwhile, Oracle competitors including Salesforce and Adobe continue to push into the marketing software, data and ad-targeting arena with marketing "clouds" of their own.
Oracle bought Moat, the cloud-based digital measurement firm, per an Oracle press release.
FCC Eases Noncom Board Reporting Rules
The FCC added 50 percent of the buildings in a county are within a half-mile of a location served by a competitive provider. Former Chairman Tom Wheeler took up the issue in an item circulated last summer and it was eliminated last fall.
"With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign", said Eric Roza, senior vice president and general manager of Oracle Data Cloud, in a statement.
Goodhart, who is also a co-founder of Moat, says when Oracle approached him about working together, it began to see the "huge potential to jointly drive innovation". The company did not disclose the financial terms to acquire it.
Moat is a third-party ad verification firm that's experienced rapid growth in the past year, growing its attention analytics business by more than 100 per cent year-on-year, and servicing more than 600 publishers, brands and agency clients.
North Korea warns Americans: 'Don't mess with us'
China may be getting fed up with continued nuclear bluster from long-time ally North Korea and tilting toward the United States. It could be a deliberate ploy, a subtle warning to North Korea, but beyond that there seems to be no strong reason for a strike.
Oracle noted in its Q&A about the deal that it is reviewing Moat's product roadmap.