"We are trying to get to a place where we take standardized segmentation that we've pre-created and build it into [Charter's] system", Joe Kyriakoza, head of autos and TV solutions for Oracle Data Cloud, told AdWeek.
Moat's platform tracks browsing and viewing habits on desktop and mobile devices, and even connected TVs. The company will help Oracle by providing it with measurement, analytics, and intelligence, which will then be leveraged by oracle on behalf of companies like Nestle, Procter & Gamble, and Unilever, and leading publishers such as ESPN, Facebook, NBCUniversal, Snapchat, and YouTube.
Convincing advertisers that they're getting what they're paying for is a big problem for publishers.
House Passes Major Fix to School Finance System
Abbott was noncommittal over a bill passed by Texas Senate in March that mimicked the original North Carolina law. He tried to derail the entire bill using a House legislative maneuver, but was unsuccessful.
Meanwhile, Oracle competitors including Salesforce and Adobe continue to push into the marketing software, data and ad-targeting arena with marketing "clouds" of their own.
Oracle bought Moat, the cloud-based digital measurement firm, per an Oracle press release.
Turkey's supreme election board rejects opposition referendum annulment bid
The High Electoral Board announced in a written statement its decision by a 10-1 vote to reject three requests by the opposition. The protesters on Wednesday evening chanted "Thief, Murderer, Erdogan" and "Don't be silent, shout out, "no" to the presidency".
"With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign", said Eric Roza, senior vice president and general manager of Oracle Data Cloud, in a statement.
Goodhart, who is also a co-founder of Moat, says when Oracle approached him about working together, it began to see the "huge potential to jointly drive innovation". The company did not disclose the financial terms to acquire it.
Moat is a third-party ad verification firm that's experienced rapid growth in the past year, growing its attention analytics business by more than 100 per cent year-on-year, and servicing more than 600 publishers, brands and agency clients.
BMW HP4 Race debuts in China
Coated titanium pistons, Brembo GP4 PR monoblock aluminium brake calipers, and braking system are also borrowed from race bikes. The carbon fibre trim, the intake silencer cover and the seat hump in the new HP4 RACE feature the BMW HP Motorsport colours.
Oracle noted in its Q&A about the deal that it is reviewing Moat's product roadmap.