Samsung, Amazon partner for HDR10 Plus


Samsung and Amazon are teaming to deliver a higher standard of high-dynamic-range (HDR) performance to the video market.

If that sounds familiar it is because dynamic metadata is one of the key advantages of the Dolby Vision HDR format that Samsung is specifically targeting. Since this is an open standard that anyone can adopt, Samsung sees it as expanding dynamic metadata to low- and mid-priced 4K TVs.

The South Korean tech giant will provide various streaming services based on HDR10 Plus on the Amazon Prime Video app.

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Inc (NASDAQ:AMZN) and Samsung Electronics have announced that they are forming an alliance to develop HDR10 Plus Videos. HDR10+ can adjust brightness levels on a scene-by-scene basis or even a frame-by-frame basis. As a result, image quality may not be optimal in some scenes. This avoids problems such as a dark scene in a bright movie not looking quite right because the overall movie's brightness has been optimized for lighter scenes.

All of this year's Samsung's UHD TV models, including the premium QLED TV lineup, support HDR10+.

"We're excited to work with world-class industry partners, including Amazon Video, to bring more awesome HDR content directly to our 2017 UHD TVs, including our QLED TV lineup".

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HDR10 Plus is the next-generation standard of the technology developed by Samsung, which it opened for use by third parties in March. From Hollywood film studios to global TV manufacturers, HDR10 is the most broadly used HDR standard today.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. It is not clear exactly when the content will be made available, only that it will arrive "later this year".

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