Snap shares drop following strong growth by Instagram Stories


Eight months after Instagram copied Snapchat's Stories, Instagram's clone is officially bigger than Snapchat.

The Facebook-owned social app company announced in a blog post that it has reached 200 million Instagram Stories daily users, thus surpassing the total amount of Snapchat users. As of the last quarter of 2016, Snapchat roughly had 158 Million daily active users which is significantly south of what Instagram is at today.

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The 200 million figure represents how many people watch stories on Instagram every day. Snapchat said it will not collect data on users in-store if their app isn't open, and Snapchat doesn't intend to share specific individual user data with brands, according to the Journal.

Snapchat has also unveiled a new dashboard for advertisers which shows the number of users who viewed their campaigns - including Lenses, Geofilters, Snap Ads and Filters - against how many then went on to visit the desired location. The feature allows you to chose augmented reality "3D stickers" and text which can be stuck to objects in videos. That's already possible on Snapchat.

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Stickers have been a fun and easy way to jazz up Instagram posts since they were introduced in December of previous year. After you've created a story, tap the smiley face and there will be a new sticker with a camera icon that lets you capture what Instagram calls a "mini-selfie".

And now, more people can use the geostickers that are customized to the city where a person is.

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Among the updates are custom geostickers in four more cities - London, Tokyo, Madrid and Chicago, and a hands-free timer. He has reported for Advertising Age, Adweek and Direct Marketing News. In January, it equaled Snapchat's tally of 150 million users and now, merely 3 months down the line it has managed to add anther 50 million to its ranks. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.