Snapchat denies its CEO labeled India as 'poor'

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Spiegel's remarks caused an uproar in India where users are quickly uninstalling the Snapchat app.

Snapchat is facing a backlash in India and Spain after its founder and CEO allegedly dismissed the countries as "too poor" in 2015.

"This app is only for rich people", said Spiegel, according to Pompliano.

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Pompliano worked at Snapchat for three weeks and filed his lawsuit in January. Among a litany of allegations against Snap, Pompliano says that CEO Evan Spiegel once shot down his suggestion to pursue growth in certain global markets.

Facebook does innovation to serve "everyone" in the community and not just the "high end", its CEO Mark Zuckerberg has said in an apparent swipe at Snapchat boss' reported "poor countries" remark that triggered a controversy in India.

The statement emerged last week when documents were made public from a lawsuit by Pompliano against Snap, Snapchat's parent company.

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Hashtags like #BoycottSnapchat and #UninstallSnapchat were trending on social media sites such as Twitter a few days ago after news reports of Spiegel being quoted on his exchange with the former employee surfaced.

Twitter users also used the hashtag #1star to encourage others to damage the app's rating and write scathing reviews on both Android and iOS-as of today, Snapchat has a one star rating on the Indian App Store.

Snap points out that its Snapchat app is a free download, available to everybody. Snapdeal, an e-commerce platform that actually happens to be based in India, received a number of one-star ratings and many uninstalled the unrelated "snap app". He raised concerns with company executives that advertisers were being misled.

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