This platform is actually a tool which will help any developer build augmented reality apps. But he hinted that Facebook would create its own augmented reality glasses, which would compete with Snapchat's Spectacles. "We're going to make the camera the first mainstream augmented reality platform", said Zuckerberg.
Messenger will have much more to offer: Messenger is also going to get an Update.
Pokemon Go, developed by Nintendo Co and Niantic Inc, generated millions of followers worldwide, with players using their phones to capture animated creatures that appear in real locations. Exclaiming in excitement, he said - "Because the future is delicious", The camera feature will also boast object recognition that will suggest effects based on its object study. These were fine for the time, but what Facebook's talking about is a far more in depth, connected and useful implementation built on top of the Facebook Graph, leveraging the data users have already contributed. Facebook's social VR chief, Rachel Rubin Franklin, announced that the tech giant is rolling out immediately the beta version of Spaces during the keynote at F8 conference on Tuesday. Within this 3D virtual room, which can be customized or created using a 360-degree video, users can chat, play games, share photos, video call and generally have lots of fun with people all over the world.
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The launch comes as Facebook faces criticism as it tries to grow into its role as a platform that influences the lives of its nearly 2bn users.
Zuckerberg spoke at the annual Facebook Developer Conference, or F8, at the McEnery Convention Center in San Jose, California.
Apart from Camera Effects platform, new Facebook Spaces VR app was also announced alongside Developer Circles, a community-driven program that's free to join and open to any developer.
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The other new tool is AR Studio.
The platform will allow developers to design frames that can be added to a user's profile picture or photos and videos taken with the Facebook camera, which is available in the Messenger and main Facebook apps.
As part of its focus on community, Ime Archibong, vice president of partnerships for Facebook, announced during the conference keynote Developer Circles, a new program created to bring developers from all over the world together, and provide a space where they can connect, learn and collaborate with other local developers.
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Technology gurus hold many different opinions about the true potentials of virtual/augmented reality (VR/AR).