Facebook is getting better at acknowledging "the many, many unintended consequences of their actions" and "the power and reach of their platform" Wood said, including its handling of fake news on the social media site.
"The new camera technology lets you move around within the video scene and experience the content from different viewing angles", said Facebook in a blog post.
Facebook CEO Mark Zuckerberg today spoke publicly about the murder in Cleveland for the first time.
Note that augmented reality is not the only area in which Facebook and Snapchat are competing.
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Zuckerberg envisions the marriage of augmented reality and Facebook's camera feature enabling people to make even mundane chores, like doing the dishes, look entertaining with digital effects.
In the past, Zuckerberg has said that he wants live video to support all the "raw and visceral" ways people communicate.
In addition to launching the Camera Effects Platform, Facebook introduced several other new offerings on the first day of the conference, including the Facebook Spaces VR social application for the Oculus Rift virtual reality headset, the Developer Circles collaborative community and Places Graph, which opens up access to place names, addresses, photos, consumer ratings, and more for over 140 million places around the world. They're highly likely to become a bit hit with users.
One can also change the surrounding of that space and are provided with drawing tools to draw any three-dimensional objects to make their new world look attractive.
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Augmented reality is the lesser-known but potentially more impactful cousin of virtual reality.
Facebook is planning to tap into augmented reality technology popularised by the hit smartphone game Pokemon Go.
Facebook's focus on smartphones over high-tech glasses or headsets makes sense given how familiar they are, said Gartner analyst Brian Blau. There is also the option to allow Facebook Spaces to create the avatar of users by converting a Facebook profile picture into a cartoon version. As The New York Times notes, Zuckerberg has always been disappointed that Facebook never built a credible smartphone operating system of its own.
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