Google reports 28% profit increase boosted by ad sales

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Google has promised new efforts to match advertisers with appropriate content, using artificial intelligence, in response to complaints.

Friday is shaping up to be a nice day for Alphabet Inc. Alphabet Inc., formerly known as Google Inc., is headquartered in Mountain View, California.

Shares were up 4 percent in after-hours trading; shares are up more than 20 percent in the past year.

This Wednesday, April 26, 2017, photo shows the Google mobile phone icon, in Philadelphia.

Facebook ad revenue surges 51 per cent in Q1
Facebook , like Google, is going to have to either find more inventory or use technology to boost revenue per ad, Foroughi says. In Europe, revenue per user grew nearly equally strong, shooting up 36 percent to $5.42 per head.

The biggest part of that growth came from revenue from Google properties, which were much higher and had a higher growth rate than revenue from Google Network Members' properties, the company said Thursday during its first fiscal quarter 2017 financial analyst call.

Issues like the boycott of YouTube by some advertisers had little impact on the results.

Most analysts don't expect a revenue dent from the YouTube ad boycott, even if it extends into the coming quarters.

Google's "other revenues", a category that includes hardware and cloud services, hit almost $3.1 billion in the most recent quarter, a gain of about 50% from the same quarter a year earlier. Earnings increased almost 25% versus the same quarter a year ago.

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For me it was a very tough weekend, I just wasn't quick enough. "He [Grosjean] was too ambitious", Palmer added. At the front, Vettel stopped seven laps later than Bottas in an attempt to leapfrog the Mercedes man.

Google fiercely competes with rival Facebook in the mobile advertising space, and the two firms are said to account for 99 percent of the industry growth in digital advertising in 2016.

Google's net revenue stood at around $20.12 billion, up by 22% from the same period past year excluding the company's expenses in acquisitions on partner websites that carry their advertisements worth at around $4.63 billion but nonetheless beating estimates. Therefore, this helps alleviate investors concerns about the company's dependence on search as business and may transform it into more than just an advertising business.

Paid clicks, where an advertiser pays only if a user clicks on ads, rose 44 percent. Prices of the ad click services offered by Google has also reportedly fallen by 15% despite the increase in the number of clicks recorded.

Total Google segment revenue was $24.506 billion.

Asia markets struggle as commodity prices fall, U.S. jobs data eyed
Both contracts slid during the session to the lowest since November 30, the day OPEC agreed to cut supply. These data releases culminate on Friday, with the US government posting its monthly payrolls report.

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