Will Apple HomePod be victor?

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The comment comes on the heels of Apple's HomePod, which was announced at the company's Worldwide Developers Conference earlier this week. After months of rumors, the Cupertino company was expected to launch some sort of Siri-focused speaker that would serve as the vanguard in an effort to elevate the digital assistant to a viable competitor for Alexa, Assistant, and Cortana. Last year, Google announced the Google Home equipped with the Google Assistant and the latest entrant to the segment is Apple with the HomePod. This new breed of speaker presents a tantalizing future powered by voice, where computing is not tied to a screen.

How has your experience using Siri been so far?

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Asked about Amazon potentially introducing with its own premium-tier Echo speaker, Limp didn't sound too keen on the idea. While the focus may shift towards Siri integration by the time the HomePod is released later this year, for now it seems as if Apple will be competing with the like of Sonos and Bose first and with Google and Amazon second. It will also be able to check and control home devices such as light bulbs and thermostats, adjusting settings on voice command from the user. "The fact that Apple is claiming to marry really great and smart audio with a smart assistant and cloud music service makes this device unique in the market". All of this is controlled by Apple's custom-made A8 chip.

Apple marketing boss Phil Schiller said Apple wanted to combine good speakers with smart speakers you can talk to, referencing Sonos and Amazon Alexa. "Like every other speaker I've ever listened to, Apple HomePod is loudest when you stand right in front of it, but I did notice that, no matter where I walked in the small listening room, the sound was consistent". This is very similar to Sonos' Trueplay feature, which similarly tunes its speakers to any room.

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"People at Apple's anxiety level went up a notch", said the former employee, who added that by releasing the Echo, Amazon demonstrated how its Alexa platform is able to isolate peripheral and background noise while increasing the distance from which it would be able to respond to queries from across the room. Users can ask HomePod to do simple things like play a song or a Apple's Beat 1 Radio, or even ask who is singing or playing drum on a track. It will play music, answer your questions, set reminders, and so on. So far, the Amazon Echo and Google Home have been marketed mostly at tech savvy adults. At a much steeper price, putting a HomePod in every room would be prohibitively expensive for most customers. Checking a lot of the boxes people already love about Sonos' speaker systems.

In 2011, Apple became the first company to place artificial intelligence in the pockets of millions of consumers when the firm's co-founder Steve Jobs launched the voice assistant Siri on the iPhone.

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HomePod will be available for $349 (US) in white and space gray starting in December initially in Australia, the United Kingdom and the US.* HomePod is compatible with iPhone 5s and later, running iOS 11. While I blather at my Android smartphones and tablet all the time nowadays, and my wife and I both regularly chat at the various Amazon Echos scattered around our house, she's pretty much thrown in the towel on Siri both on her iPhone 5S and iPad 3 (in favor, ironically, of both the Google Search and Maps apps for iOS).

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