Andy Rubin's Essential Phone Is Coming To The UK


Now, prior to its launch, the firm has suffered a bit of a blow, losing its VP of marketing, Brian Wallace.

The Essential Phone will be sold in the United Kingdom, western Europe, and Japan, says a report from the Financial Times. Speaking with The Financial Times, Niccolo de Masi seems confident that the Essential Phone will be enough to shift the way the smartphone market is structured now, implying that the device will accelerate the pace of innovation, which is often manipulated and slowed down by companies like Samsung and Apple in an effort to "boost quarterly profits".

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Meanwhile, the company also lost head of communication Andy Fouché earlier in the month. Previously, Wallace and Fouché worked at augmented reality startup Magic Leap, while Wallace also helped establish the "Next Big Thing" campaign for Samsung's US smartphone launch.

The phone itself measures in at 7.8mm-thick and comes crafted from titanium and ceramic.

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In terms of specs it has an edge-to-edge 5.7-inch QHD display and a modular design, which enables, among other accessories, a 360-degree camera to be attached to the top of the phone. Or maybe it's behind-the-scenes work with distribution that has Essential holding off from pressing, "GO!"

We're still waiting for the Essential Phone to launch in the USA, and now it's been revealed that folks in a few other parts of the globe are going to be waiting with us. At Code Conference, Rubin gave a loose release date for the phone, saying that it would ship around late June. In an interview with the Financial Times, chief operating officer Niccolo de Masi said the smartphone's US launch would be imminent. For the time being, Fouché's position is being held by Essential's head of product marketing. Rubin joined Google when the search giant acquired startup Android in 2005.

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