Blue Bell announces new flavor for National Ice Cream Day

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It also packs quite a crunch!

Fuller's Kitchen, who are behind the stunt, are offering two sorbets and 10 different flavours of ice cream, which, alongside the classics, include the likes of cinnamon, cardamom and Brewer Street coffee.

"Our new flavor was inspired by the popular snack mixes that combine sweet and salty foods", said Wayne Hugo, vice president of sales and marketing for Blue Bell.

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Every third Sunday in July marks a sugary and sweet holiday for Americans - it's National Ice Cream Day.

Sweet 'n Salty Crunch is expected to be in stores this week.

You can get it for a limited time in both half gallon and pint sizes.

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This week, however, the Texas-based ice cream maker is unveiling a new taste treat.

Sometimes being vanilla is not as bland and boring as some would suggest, especially with National Ice Cream Day this weekend.

Fill out the Brain Freeze entry form to qualify for the 7th Annual Brain Freeze Ice Cream Eating Contest and turn it in via email or in person at the Bonita Springs store.

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The Eyewitness This Morning team got to try out the new flavor Thursday morning.

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