Did Chance the Rapper Save SoundCloud From Shutting Down?


In response to the rumours that their platform is shutting down, Soundcloud tweeted saying "*airhorn* Spread the word: "your music isn't going anywhere.

Ljung also addressed the recent decision to lay off 173 employees (40% of its workforce) in an attempt to cut costs, stating that the decision was made to "ensure SoundCloud remains a strong, independent company".

Soundcloud's bleak future appears to have taken a u-turn after Chance the Rapper asserted that the audio streaming site was "here to stay" following talks with one of its founders.

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In a blog post on Friday, SoundCloud's CEO Alex Ljung insisted that "Soundcloud is here to stay" and that the layoffs were part of a master plan to whip the company back into sound financial shape. "And it's just that, noise". Enter Chance the Rapper, whose album, Coloring Book, was the most downloaded on the platform in 2016.

There has been reports in the last few days that the online music website SoundCloud only had enough funding for the next 50 days. SoundCloud is here to stay.

The three-time Grammy victor also asked fans to shout-out the music they discovered on SoundCloud through the years.

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The musician then dropped an exclusive release on SoundCloud.

"Along with each of you, we've built this incredible creative community of artists, podcasters, DJs, producers and more who are the driving force in pushing culture forward in the world".

But if it results in a new song from Chance - who's remained committed to giving away his music for free despite his Grammy wins and chart-topping success - who's complaining?

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