Facebook Messenger Lite for Android Finally Launched in India


Competing apps by Microsoft, Apple and Google are certainly cleaner and more user-friendly, but none have the ubiquity nor the user-base to challenge Facebook's grip on the global messaging market.

"Messenger Lite is a solution for people who don't have the latest smartphone, but still want to stay connected to their friends and family", said the company in a statement. The Facebook Lite was the absolute basic version of the app and was less than 1MB in size.

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Facebook has finally released its Messenger Lite app in India focusing on the country's emerging markets with low-end smartphones. Users would need to be able to use the app to manage groups. Therefore it is easy to install and quick to start up. Compared to its more feature-packed alternative, the service still doesn't support video calls or sending money to users, in addition to lacking a wide variety of minor features previously introduced to Messenger.

Having said this, the Messenger Lite app was earlier rolled out in other countries including Vietnam, German, Japan, Netherlands, Peru, Nigeria, and Turkey. Messenger Lite is under 10MB and it comes with features like voice calling and the active now indicator. Managing groups is also possible with this lite version. These ads will be found in the home tab of Messenger and when clicked on them, user will be directed to the advertiser's page or to the chat window where they can directly interact with the brand.

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Facebook Lite has already introduced in India couple of years ago.

The lightweight, fast and simple, Messenger Lite is aimed at markets with slow mobile internet connections. The move aims to monetise Facebook's 1.2 billion users on Messenger.

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