Amazon has pulled off a massive piece of business and won the rights to practically all of the top-flight men's tennis, after Sky's contract ends next year. The Times understands that a deal has not yet been signed, but is likely to be completed in the coming weeks.
That means the U.S. company will be the only service to provide coverage of all elite men's tennis events, except the four grand slams. The contract covers the ATP World Tour Masters 1000 and Masters 500 events from around the world, including tournaments in Monte Carlo, Madrid, Paris, Miami, Indian Wells and Shanghai.
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Inc has made it first move into major sports rights outside the United States by outbidding Sky for the exclusive UK rights to tennis's ATP World Tour, the Guardian said on Tuesday.
Sky is now in the final year of its five-year contract with the ATP - worth around £8m a year - but refused to offer an increase on the current terms, allowing Amazon to nab the rights with an offer of £10m a year.
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Amazon also has the rights to live audio stream Bundesliga football commentaries in Germany through its Amazon Music service.
Sky and BT are preparing to go to battle to renew their GBP5.14bn Premier League rights early next year, with both companies hoping for an end to rampant rights price inflation.
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In contrast, Amazon has been increasing the sport content on its service recently.