Coming a day after it was reported that firms could tailor Facebook ads to users interested in terms like "Jew hater" - after which Facebook announced it would eliminate user-generated ad categories - the revelation that two other Silicon Valley titans offered similar targeting will likely further ignite a smouldering debate about hate speech and the tech industry.
The outlet found that typing "white people ruin" as an advertising keyword in Google's ad tool would elicit Google suggesting that an advertiser include "black people ruin neighborhoods" as another possible target.
Sam Bradford Reportedly Game-Time Decision vs. Steelers Due to Knee Injury
Then again, he was playing against the Saints defense, and the Steelers have a solid front seven that can take the run game away. On the other hand, the addition of rookie running back Kareem Hunt might have transformed the Kansas City offense.
Like any other soulless capitalist behemoth, Google wasn't about to let Facebook corner the market on anti-Semitic ad widgets, and BuzzFeed reported Friday that the search/email tech giant also allows - and will even suggest - ad buyers to target some pretty racist keywords. ProPublica published a similar investigation on Thursday revealing that marketers could specifically target ads to reach anti-Semites on Facebook.
Not only that, Google will suggest additional racist and bigoted terms once you type some into its ad-buying tool, it said.
This campaign, which was viewed 17 times, was taken down by Google, but reportedly only after BuzzFeed sent Google a screenshot of the campaign.
Police arrest 18-year-old in connection with subway bombing
The British police arrested on Saturday an 18-year-old man in relation to the bombing at London's Parsons Green tube station. Police say the man has been arrested under Section 41 of the terrorism act, and that he remains in police custody.
Sridhar Ramaswamy, Google's senior vice president of ads, said in a statement that his team's goal is to stop the keyword suggestions from making offensive suggestions, and that its system does have language that should have alerted an advertiser that was attempting to use the terms in BuzzFeed's test. It tries to police ad targeting groups that violate its policies and said in a report that it removed 1.7 billion ads that violated its policies in 2016.
Buzzfeed was able to run ads for only some of the phrases, and Google pointed out that the vast majority were not available for purchase, although the oversight wasn't failsafe. "We've already turned off these suggestions, and any ads that made it through, and will work harder to stop this from happening again", Ramaswamy said. That's not good enough and we're not making excuses.
After finding this, BuzzFeed purchased the hateful ads and found that Google ran them.
UFC Fight Night 116 Results: Luke Rockhold Returns, Finishes David Branch
Rockhold finishes Branch in Round 2! He relentlessly hammered Branch with vicious ground and pound until he was left a broken man. It was Rockhold's first victory since he defeated Chris Weidman at UFC 194 in December 2015 to claim the belt.