A Japanese company is suing Apple over 'Animoji' trademark

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"This is a textbook case of willful, deliberate trademark infringement", reads the complaint, which was flied in federal court in San Francisco Wednesday.

Still, the company says its business has suffered since Apple's launch - both because its app is no longer the top search result for "Animoji", and because they're now having to rush out their next update. Presented as a key feature that shows off the smartphone's TrueDepth camera system and advanced iOS 11 software, Animoji are emoji characters that animate based on a user's facial expressions. With their current complaint, they are seeking a permanent injunction against Apple's use of "Animoji", damages, profits attributable to the mark and court fees. According to Reuters, he said that the expression-based emojis are a great way of communicating feelings through texts. It will be included on the iPhone X which is scheduled for release in November. Of course, that is if the courts allow the American company to keep it. The app is available on Apple's app store and allows users to text with animated emojis. This app costs $0.99 on Apple's App Store. The report adds that the complaint has been filed by plaintiffs emonster k.k. and Enrique Bonansea, a USA citizen living in Japan, against Apple. The emojis featured in the app simply move and are not representative of users' facial expressions, but that isn't the point of the lawsuit. The Japanese company's CEO said that Apple already knew about Emonster's name.

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Bolstering Bonansea's claim is the assertion that Apple in 2015 even removed a third-party app that made use of the Animoji name in response to a complaint from Bonansea.

On September, Apple filed a petition to cancel the trademark and maintain it under review. As noted by Apple, the Washington company "emonster Inc." did not exist at the time of the original trademark filing.

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A Japanese software company is suing Apple in a USA court over the trademark for the term "animoji", alleging the US technology company stole the name to use on a feature of its iPhone X. So, basically, there wasn't anyone owning the name of Animoji. After this, Apple has not commented anything. "With full awareness of plaintiffs" Animoji mark, Apple chose to take the name and pretend to the world that "Animoji' was original to Apple", the complaint says. Bonansea claims he was approached by Apple "fronts", like The Emoji Law Group LLC., to sell the property this past summer. It was the funniest and quirkiest thing about Apple's new flagship phone.

The iPhone X's Animoji feature, meanwhile, lets people transform their face into customized moving emoji, taking advantage of Apple's face recognition technology.

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