Amazon is now going after teens


"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way", Ellen Kinney, Director of Prime Student for Amazon, said in a statement.

The new service, available via, is meant to give teenagers ages 13 through 17 a bit more autonomy, says Amazon. And the option to enroll in the program on a monthly basis eliminates the need for cash-strapped students to have to commit to the full-year Amazon Prime membership if they don't want to. "So we're not going to try to make decisions for them", Michael Carr, vice president of Amazon Households, told the Wall Street Journal. That means teens can order from over 50 million items that ship for free in two days, and they can take advantage of other Prime benefits like Prime Video and the gaming perks with Twitch Prime.

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The online retail giant said Wednesday that teens can now shop at Amazon on their own, if their parents let them.

The online retailer will allow teenagers to set up Amazon accounts linked to those of a parent, giving the adult veto power over specific purchases and the ability to set spending caps. Once received, the parent confirms which payment method and shipping address will be used for teens' orders.

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Finally, the parent can either approve or deny the order by text. The teen can also include a personalized note like, "this is the book I need for class". Parents can choose to skip the approval step and set pre-approved spending limits, offering teens the freedom to place orders up to a certain dollar amount on their own.

Parents can approve or reject their teen's purchases. And the company said kids won't be able to see their parent's credit card information.

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For the time being, however, the feature is more about letting teens shop a bit more independently.