The latest advertisements for the upcoming addition to the series, Wolfenstein II: The New Colossus, has become somewhat of a political hot topic with the slogan 'Make America Nazi-Free Again" and the hashtag "No More Nazis.'
"[In the game] freeing America is the first step to freeing the world", says Hines. However, others on Reddit consider the Tweet from Bethesda a mere publicity stunt to elevate the hype surrounding the game before its release on October 27.
Bethesda and MachineGames have been slowly ramping up the talking points of Wolfenstein II: The New Colossus to make a decided statement about the current direction America is heading in. We aren't going to shy away from what the game is about.
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Bethesda's VP for PR and Marketing, Pete Hines, has responded to the accusations in an interview with Games Industry, stating that the company isn't anxious about "being on the right side of history".
The strong right-wing supporters have started lashing out against Wolfenstein and Bethesda in their Twitter handles, following the controversial tweet.
Hines says to be aware of the fact that the game's explicit marketing campaign might exclude certain customers from purchasing and playing the game, but believes that those are against the anti-nazi statement won't be interested in playing the title anyway.
Some fear this game will inspire further clashes between neo-Nazi groups and their opposition. "And we're not anxious about being on the right side of history here".
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Due to the current political situation in the US, Wolfenstein II could be seen as a political comment, but Pete Hines refuses that idea, stating: "Bethesda doesn't develop games to make specific statements or incite political discussions".
The game picks up where the 2014 release left off, with BJ Blazkowicz and the resistance trying to lead America towards its second revolution.
The Wolfenstein franchise has been around for over 20 years, 36 to be exact, and Nazis have always been the enemy. This fictional setting of Nazi soldiers on the USA streets is awfully familiar to real-life current events as of late. And it's disturbing that the game can be considered a controversial political statement at all, Hines told GI.biz.
The New Colossus takes place in an alternative version of America where the Nazis have successfully invaded the good old USA of A. BJ Blazkowicz and his ragtag team of rebels has to liberate America from the Nazi occupation.
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Like all other previous installments, this upcoming version of "Wolfenstein" will also revolve around the life of a daring lone warrior who fights against the cruel Nazis in the US.