Black Woman In 'Racist' Dove Ad Says 'I Am Not A Victim'


If one looks at the entire commercial, however, it's clear that the ad was trying to show that women of different ethnicities could use the product, which is why the black black woman featured in it, Lola Ogunyemi, has spoken out saying that she is proud of the campaign, especially because Dove used a model with dark skin in it. The ads would often depict a black person, at times children, turning white with the use of the solvent.

She was also happy with the end result: In the 13-second Facebook video and 30-second commercial that aired in the U.S., Ogunyemi removes her shirt to reveal a white woman in a lighter shirt who then reveals an Asian-American woman.

Dove, which is owned by Dutch-British transnational consumer goods company Unilever, apologized and removed the campaign, saying that it "missed the mark in representing women of color thoughtfully".

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When Dove asked Lola Ogunyemi to be in a new soap campaign, she viewed it as an opportunity to represent her "dark-skinned sisters" and "remind the world that we are here, we are handsome, and more importantly, we are valued", she wrote in a commentary for the Guardian.

"I am a Nigerian woman, born in London and raised in Atlanta", she wrote.

"The original ads came out about a month and a half ago, I shared them with my friends and family and everyone loved it so it was kind of a whirlwind on Sunday when I found it".

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Overwhelmed by the controversy, Ogunyemi assured that she wouldn't have agreed to participate if she had any inclination that she, and other dark-skinned women, would be portrayed as inferior.

"So I'm scrolling through Facebook and this is the * a class="_58cn omniture-processed" href="" data-ft="{"tn":"*N","type":104}" *#dove ad that comes up. ok so what am I looking at", she wrote on Friday. "It did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened". She also says that she feels the public was justified in their initial outrage. But a shortened GIF that circulated around social media may have lost the message, she says. "I am strong, I am attractive, and I will not be erased", she wrote. "The narrative has been written without giving consumers context on which to base an informed opinion". And this is why, when Dove offered me the chance to be the face of a new body wash campaign, I jumped.

Dove is in some hot water and it will take a lot more than soap wash away their most recent mess.

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