Burger King bullying experiment goes viral

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On Tuesday, the fast food chain released a commercial called "Bullying Jr." in honor of National Bullying Prevention Month.

The point of the experiment was to see if more people would report the bullies picking on the boy, or on the Whopper Jr.

Later in the video, a cook beat up a burger, wrapped it up and gave it to customers.

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Burger King has conducted a social experiment in a new PSA that lends poignant perspective to the bullying problem in this country. But few come to the aid of a boy who's being pushed and teased.

Eager to shed a light on how regularly we bear witness to injustice without intervening, Burger King created an advertisement which focuses on the public's response to bullying.

Burger King says the customers are real, but the bullies and victim were portrayed by actors.

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Bullying remains an issue all the way up to the White House.

In an email to Today.com, Burger King's head of global brand management Fernando Machado said, "The campaign is a first step to try to make a difference". Only 12 percent of customers reported bullying of the teen while 95 percent of the customers reported their bulled burgers. "Bullying is the exact opposite of that", the company said.

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