Gucci Will Stop Using Fur in All Collections Going Forward

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Gucci has vowed to ditch fur in its collections and accessories.

The brand's remaining fur items will be given to a charity auction, and the proceeds will be donated to worldwide animal rights organisations Humane Society global and LAV.

Italy's Giorgio Armani previous year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while US brand Calvin Klein took the plunge in 1994.

Italy's Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes.

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Marco Bizzarri, Gucci's chief executive, said the brand would drop fur starting from its spring and summer 2018 collection and that its new approach had been agreed on with Michele.

"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.

Its fur-free policy includes mink, coyote, raccoon, dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.

"Gucci going fur-free is a huge game-changer", she said in a statement.

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As part of the change, Gucci will also join the Fur-Free alliance. "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion".

Kitty Block, president of Humane Society International, celebrated the luxury brand's move as a "compassionate decision".

"We will continue to strive to do better for the environment and animals".

Joh Vinding, the chairman of Fur Free Alliance, said: "For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".

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Animal rights organization PETA (People for the Ethical Treatment of Animals) has long protested against fur in fashion and welcomed the news on Twitter.

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