IN TWEETS: Dove slammed for racist ad

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Dove has apologized for running a soap ad on Facebook that many are interpreting as racist because it shows a black woman lifting her shirt to reveal a white woman underneath.

The advert shows a series of photographs in which a black woman pulls off her T-shirt to reveal a white woman underneath.

The images are part of a Facebook advertising campaign for the company.

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"This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened". "We deeply regret the offence it caused". "The feedback that has been shared is important to us and we'll use it to guide us in the future".

In a direct response to her comments, Dove responded: "The content featured demonstrates the benefits of our Dove body wash for every type of skin..."

Dove has drawn criticism for its adverts before with a 2011 advert that placed three women on a colour gradient, with the lightest woman suggested as the best result.

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News reports that the screenshots of the ad were first shared by make-up artist Naomi Leann Blake before going viral.

The now-deleted advertisement is not the first time Dove has come under fire for being perceived as racially insensitive.

Dove has been criticized as racially insensitive before for posting a "before and after" advertisement with a woman of color listed as "before" and a white woman the "after". "We do not condone any activity or imagery that intentionally insults any audience", the statement read.

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