The worker had donned a furry suit with a shark's head for a hat to advertise the opening of a branch of computer store McShark in Vienna.
A man has fallen foul of Austria's law banning the full-face Islamic veil - by wearing a shark costume.
In effect this month, most full-face coverings are prohibited in public in Austria, including off-slope ski masks, surgical masks outside hospitals and party masks on the street.
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Austria's new burqa ban became a cynosure once again and this for a freakish reason when a man dressed as a massive shark was arrested. Someone in a shark costume was arrested in Vienna, Austria, for allegedly violating the country's new law banning face coverings. Local media reports the man told police he was, "Just doing my job".
The promotion was conceived by Austrian advertising agency Warda Network that posted on Facebook a photo of a disgruntled-looking mascot outside the store juxtaposed with an image of cops speaking to McShark employees.
Violators of the law can be fined 150 pounds, the equivalent of about $176.
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Kurz, who helped develop the new law including its ban on face veils in public places, said it was necessary for the security of Austria and to prevent a cultural insurgency.
But the shark costume case and officers reportedly stopping a girl cycling in a scarf show that some police remain bewildered.
Although the authorities claim the burqa ban is not a religious restriction and is aimed at "ensuring the cohesion of society in an open society", the implantation of the law has created massive confusion. "Although it's widely referred to as a 'burqa ban", the wording of the law was left deliberately religiously neutral.
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