Samsung working on Bixby 2.0, major improvements on the way

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Reports also claimed that the Bixby development team will not be headed by Samsung Research America vice-chief Chung Eui-suk will now be leading the development of Bixby as well as the tech giant's other artificial intelligence service.

Samsung's mobile business chief, Koh Dong-jin recently noted that Bixby hasn't been a resounding success, and that Bixby 2.0 would address the shortcomings of its predecessor. On the other hand, the company's chief technology officer Rhee In-jong who used to lead the development of the digital assistant's English and Korean versions will now be the head of the smartphone development. Samsung, however, promised that Bixby would offer the same access to 3rd party applications, and according to the Korea Herald, this will be one of the main features of the improved app.

Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox.

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Samsung's very own digital assistant, Bixby, hasn't exactly been well-received; it faced quite a number of delays and isn't quite up to par to its competition.

Bixby is known for being the competitor of Apple Inc.'s popular Siri virtual assistant. Samsung even launched an update that can disable and turn off the dedicated button of its digital assistant.

Samsung may reportedly launch a new version of its Bixby digital assistant next week at the company's developer conference in San Francisco.

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When Bixby first arrived on the Galaxy S8 it was limited to use in South Korea and then the US; UK support finally arrived in August, but Bixby failed to win a huge amount of approval.

The AI assistant Bixby hasn't proven to be the consumer hit Samsung had hoped for and now the company is taking big steps to try and change that.

Phone Arena reported that Bixby 2.0 might have input from Viv.

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