Apple is the biggest wearable maker once again

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Canalys estimates that about 800,000 of the 3.9 million Apple Watch units sold in the third quarter were the LTE model.

Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones. "Apple and Samsung are increasing user stickiness and brand loyalty by adopting an ecosystem strategy, which includes wearables and audio accessories".

Chinese firm Xiaomi slipped to the second spot with 3.6 million wearables, while Fitbit remained at the third place with 3.5 million units.

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After a short disruption by Xiaomi, Apple Inc. Apple is estimated to have shipped 3.9 million wearables between July and September. Their increase in third quarter shipments was, however, more than offset by slowing demand for fitness trackers. For the end of 2017, Canalys expects a strong Q4 thanks to new models promising boosted performance and battery life, as well as seasonal sales for the Holiday period.

Despite strong shipments, the Apple Watch Series 3 did not reach its full potential in Q3.

The drop in the prices of the previous generation watches following the launch of the Watch Series 3, also helped Apple to push watch sales. However, some of the markets got the LTE variant as well.

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Incidentally, this is the very same quarter where Google, which makes the Android Wear smartwatch platform to rival the Apple Watch, has been completely silent on the future of its smart watches.

As Canalys analyst Jason Low explained, "Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers' doubts about the cellular smartwatch not appealing to customers".

In China, the Apple Watch LTE access is now disabled by the government. No. 400 on the Fortune 500 for 2017 was Calpine, with $6.7 billion in revenue, so we can say Apple's wearables business is at least that large and represents over half of the company's "Other Products" segment, which generated $12.9 billion in revenue in fiscal 2017. Year to date, the stock is up over 49%, while in the last one-month, it is up over 10%.

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