Beware of Black Friday Deals


The big debate this year among big-box retailers is not whether they will open on Thanksgiving but whether they keep their stores open all night as has become customary for some stores. We expect the Target Cyber Monday ad to leak right after Black Friday, so as not to distract shoppers from sales happening on Black Friday.

However, deals are likely to improve in quality and quantity as Black Friday approaches.

A lot of the big retailers - including Amazon - get involved in the big discount eventWhat is Black Friday?

Fifty-eight percent of young adults said they prefer shopping on Black Friday, the traditionally in-store shopping holiday, while 42 percent said they favor Cyber Monday, which is usually tied to online shopping for the holidays. During Black Friday 2016 more customers shopped online than in store, according to a survey undertaken by the National Retail Federation.

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Cyber Monday Hero are a team of deal analysts who compare the most popular Cyber Monday and Black Friday products on sale each year.

It didn't take Canadian retailers long to realize that Black Friday was (and is) an easily transportable and adaptable marketing concept to north of the border.

Are there any pre-Black Friday deals available? Be alert to bait-and-switch ads that are created to bring you in but push you toward more expensive items, final sales or deals that end before the day is done.

As well as offering a Black Friday discount retailers may have a code for free shipping or an extra 10% off. Black Friday has brought discounts on both new and older Solo models.

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A good number of "sofa" consumers (67 percent) hope the research will translate to more than $100 in Cyber Monday savings.

The Friday after Thanksgiving - commonly known as "Black Friday" - is like a siren song for holiday bargain hunters, who comb circulars and store aisles looking for the best price on a holiday gift.

Retailers offer massive discounts on masses of products in an attempt to persuade you to spend your hard earned in the run-up to Christmas. For instance, just because you see a $150 Celeron-based laptop that doesn't mean you have to buy it. Only rookies head out on Black Friday unprepared.

They also conform that if you see the offer on their website, they will honour it in their stores too. You can make lists for just about anyone, and you can even use Alexa to create them. Check deal threads on sites like HotUKDeals where deal savvy members will share their knowledge of sale prices and RRP's to ensure you're getting the best deal.

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Do you have favorite retailers? The same goes for Cyber Monday, which now stretches into a week of online specials. To avoid disappointment, call ahead to make sure the store you want to visit is participating.