He has been planning to capitalize on Flipkart's Billion brand which offers budget smartphones to customers. It has dual 13MP rear camera with a dual-LED flash and a 5MP front-facing camera. The company will be launching their first smartphone on November 15, one day before OnePlus reveals its own OnePlus 5T.
Commenting on the smartphone Co-Founder and Executive Chairman of Flipkart Sachin Bansal says, "The Billion brand's products have always been backed by meticulous data-driven research and insight into Indian customers' needs". Touted as the Flipkart Billion Capture+, the company said has been developed keeping the Indian consumers in mind, and it's a "Made in India" smartphone. "With Billion Capture+ we believe we have provided a great combination of value, specifications and a quality product", Bansal said. Standard connectivity options include Bluetooth 4.1, WiFi 802.11 b/g/n, Type-C port, 3.5mm jack and Global Positioning System. As usual, there's a Portrait mode on the phone.
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The firm is not considering giving cashbacks to customers as part of its customer acquisition strategy. Some of the largest businesses they have tied up with are BookMyShow , Yatra , and MakeMyTrip etc.
To make sure the Capture+ owners get the best support even after buying the phone, the F1 Info Solutions, which is now owned by Flipkart, will provide the after-sales service for the phone. Given that it is based on stock Android, the device will be free from unnecessary bloatware and it is assured that the smartphone will receive the Android Oreo update.
Befitting the name Billion Capture+ - the key highlight of the smartphone is its camera setup. At its heart, the smartphone is equipped with an octa-core Snapdragon 625 SoC paired with 3GB/4GB RAM and 32GB/64GB storage space. Also, the Billion Capture+ comes with unlimited cloud storage space but this information is yet to be confirmed though it is being teased on the website.
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The smartphone comes with a premium metal body and sports a 5.5-inch full HD display coupled with 401 PPI. It has 64GB internal storage which can further be expanded via a microSD card up to 128GB. The fingerprint sensor too sits at the back. The two variants - 3GB RAM/32GB internal memory will be priced at Rs 10,999, while 4GB RAM/64GB internal memory will be available at Rs 12,999. There are a couple of introductory offers as well such as No Cost EMI, discounts on various debit/credit cards and more. Flipkart claims that they have 130 service centers in 125 cities across India.
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