Whole Foods adds Amazon pop-up shops

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The Pop-Ups will begin opening their doors this month, starting with Whole Foods Market stores in IL and MI, followed by other Pop-Ups in Whole Foods stores all over the country.

TechCrunch reports that Amazon is set to expand that footprint by adding pop-up stores in select Whole Foods locations across the USA, just in time for the holidays.

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Devices such as the Amazon Echo, Fire TV, Kindle readers and Fire tablets will be available at over 100 Whole Foods stores across the country.

"I think over time you'll see more cooperation and more working together between AmazonFresh, Prime Now and Whole Foods as we explore different ways to serve the customer", Amazon Chief Financial Officer Brian Olsavsky said during a quarterly earnings call late last month. According to a Whole Foods Market spokeswoman, pop-up stores will land inside stores in Oakland, Cupertino, San Mateo, Los Altos, Redwood City, San Jose, Campbell and Palo Alto.

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The online retailer has also been expanding its brick-and-mortar presence: It recently opened shops inside some Kohl's department stores and it has opened a dozen brick-and-mortar bookstores.

Amazon has its own online Black Friday plans but it hasn't announced specific deals yet.

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In Pasadena, Whole Foods Markets are located at 465 S. Arroyo Parkway and the Hastings Ranch Shopping Center at 3751 E. Foothill Blvd.

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