Google won't allow non-lockscreen apps to have lockscreen ads

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"Mobile data is expensive for many people around the world". Since the changes are not mentioned anywhere during the downloading and installation process, users often get confused about the sudden change to their lock screen while no changes were made in the personalization menu. The company stated that people who have been using their app have managed to save around 30% of their data.

Display advertising might be Google's bread and butter, but not all ads are created equal - obnoxious banners, pop-ups, and interstitials are a recipe for bad user experiences and low click-through rates.

According to Datally, Google is only seeing how much data is entering and exiting your phone, and claims to be unaware of what exactly is being transmitted.

Datally is an initiative of Google's Next Billion Users division that aims to make Internet services more accessible even in countries with limited technology infrastructure.

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Nobody really wants that, which is why Google's now banned apps that try to sneak in ads onto your lockscreen from the Play Store.

And lastly, Datally also tells users if they are near public Wi-Fi so that they can save on data.

Here are the other facts you have to know about Datally. Almost most of the app's functions are already built directly into the Android.

The Data Saver bubble blocks background data and tracks real-time data usage, whatever app you're in - it's like a speedometer for your data.

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Android: Whether they're front and centre or lurking behind the scenes, almost every app is taking a nibble (or a huge bite) out of your mobile data. Over time, Datally will learn your usage patterns and offer more recommendations to save data.

Finding quality public Wi-Fi can be a challenge.

Datally works on all phones running Android 5.0 (Lollipop) and higher, and it's available globally on the Google Play Store.

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