IOS market share dips during Oct on late launch of new iPhone

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The one bright spot for Apple in the quarter was China, where its share climbed half a percent to 17.4%.

According to a new report from Kantar Worldpanel ComTech, iOS share dipped in several major markets in the three months ending in October 2017 while Android made gains. The European market share was 35.3%, up from 30.1%.

Larger falls were seen in other markets, as can be seen in Kantar's chart below, and Kantar has an explanation as to why it might be happening.

Apple has revealed its latest distribution figures for its latest version of iOS.

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33% of users are still running last year's iOS 10, with a further 8% using even older versions of the software.

If you're an iPhone X owner, you'll be happy to know that many Google apps have received updated that give them support for Apple's latest handset.

It noted that this was reflected in the percentage of iPhone owners still waiting to upgrade in October, at 35.3% against 30.1% at the same time past year.

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The temporary lull in October is nearly certainly good news for Apple, indicating strong sales of the iPhone X with its higher average selling price and greater margins.

"Urban China, a market once overrun with new challengers, is maturing", we're told, "with the top five players all posting strong growth and the long tail of challenger brands falling away rapidly".

Samsung's performance in China continues to deteriorate, with its share now down to just 2.2 percent.

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