Lamborghini finally unveils the $200000 Urus SUV

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On Monday, Lamborghini presented its first new Urus SUV, at its headquarters in Sant'Agata Bolognese, Italy. Urus was scheduled to become Lamborghini's first SUV and we are happy to announce that its finally available for purchase.

The Urus will be a bit noisy and might not be allowed outside schools in certain polluted areas because of its 4.0 litre V8 twin-turbo engine, mind, plus it's unlikely the 189.5 miles per hour top speed is ever likely to be hit when it's being bounced over mini roundabouts in Harrogate.

All that power is sent to the road via an eight-speed automatic and a Torsen four-wheel drive system, which'll help the Urus blast from 0-100km/h in just 3.6 seconds. The SUV looks extraordinary, but that's something that people expect from Lamborghini anyways.

Other features on the new Urus include adaptive air suspension and active roll stabilization, plus carbon ceramic brakes.

But the auto, which is the first utility vehicle produced by the firm for more than 20 years, has something of a dual personality, straddling the line between sports and luxury. There is also a high end infotainment system and a Bang & Olfusen sound system.

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"We design experiences: Urus is one of them".

Urus also features such new technologies for Lamborghini as a rear tailgate that is electrically operated via a switch on the driver's door, a button on the key, or a manual button on the tailgate itself.

It is Lamborghini's first SUV since the LM002, which it built between 1986 and 1993. Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium. Therefore, Urus is definitely a family SUV.

Urus could be the entry-level model for Lamborghini and the company has estimated the annual sales around 3,500 which are equal to 2016's combined sales of its Huracán and Aventador.

"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said past year. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The wheel options ranging from 21 to 23 inches can be fitted with Pirelli all-season or winter tyres that plays an important role in improving the overall performance of the SUV.

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