Netflix accused of spying on users after 'creepy' tweet

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However, others found it entertaining - and unsurprising that Netflix should know what its customers were viewing.

A Christmas Prince was released in November, but with a lowly score of 5.8 on IMDb, and has failed to set the entertainment world alight. Shaming its subscribers, even in jest, for a feel-good film meant to cheer up its viewers didn't sit well with everyone.

Many other reactions were lighter, with several people taking the opportunity to say that Netflix itself was hurting them-either by pulling their favorite shows or with its disappointing selection.

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In fact, Netflix's tweet is nearly identical to a similar series of ads the music streaming service Spotify ran in 2016, in which it appeared to publish similarly sensitive data about customers' most extreme listening habits.

The music streaming company Spotify ran a similar campaign a year ago in which it shared compilations of unnamed users' data, occasionally citing specific users' activity in advertising. "Who hurt you?" That's not your business Netflix, even if it's all a joke.

Netflix told Sky News: "The privacy of our members' viewing is important to us".

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However, the message doesn't appear to violate the company's privacy policies since Netflix did not share specific information about its users, like their names, according to a lawyer who spoke with the Washington Post. So much so, that Netflix - who are notoriously cagey about their streaming data - chose to call out the superfans.

Still, he said, the surprise over the tweet is a reminder that people aren't always fully aware of what they're agreeing to when they click "accept" on a company's terms and conditions.

"People really need to become more cognizant of what data companies are collecting", said Shear.

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