Singapore first in Southeast Asia to get Amazon Prime membership programme

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As part of its promotional effort, membership fees for Singaporeans are offered at the sweet, sweet price of S$2.99 a month for a limited time before they revert to the standard S$8.99 monthly.

He also said that the company is also taking into account what Singapore customers want. This is just the beginning. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba Group Holding. "We will keep making Prime better, adding even more selection and benefits".

Existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, however, it will no longer be available for subscription as a standalone service.

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The Vice-President of Amazon Prime International, Mr Jamil Ghani, said that it has learnt a great deal about how to craft the Prime programme through that experience.

Compared to the US' Prime, though, Singapore's version is lacking.

That said, Amazon may consider adding these services in the future. Customers used to get free global shipping for orders above USD125 (SGD168).

Free International Shipping on over 5 Million Items: Unlimited free shipping in 7 to 9 business days on orders over S$60 from the Prime Now App on more than 5 million international products shipped from Amazon US.

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Twitch Prime: Free in-game loot, like exclusive characters, boosts, and skins, in games including Blizzard Entertainment's Hearthstone, Ubisoft's Assassin's Creed Origins, and Digital Extreme's Warframe, plus full games from indie developers.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

According The Straits Times, Singapore is the 16th country and the first in Southeast Asia to enjoy this service.

"The Prime programme in every geography is custom designed for that region". Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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