Amazon to Buy Target in 2018


Through its acquisition of Shipt, Target is poised to provide same-day delivery to the majority of its stores within the year. Should Amazon actually acquire Target, delivery of groceries would likely become a major offering.

It's sheer speculation, but one technology analyst is stirring up a buzz with his prediction that Amazon will buy Target in 2018.

"Predictions are useful, but it's not clear that whatever people from outside predict the company is going to follow this because they just did an acquisition last August", said Kotha about Amazon's recent Whole Foods acquisition. "Target is the ideal offline partner for Amazon for two reasons, shared demographic and manageable but comprehensive store count", Munster wrote in a post on Monday.

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"Getting the timing on this is hard, but seeing the value of the combination is easy", Mr Munster wrote.

The key investor takeaway is that Amazon won't buy Target or at least shouldn't buy the stagnant retail company.

"To put that number in perspective, (Amazon founder) Jeff Bezos alone is worth $100 billion, so he could buy it with a third of his personal wealth", said George John, a marketing professor at the University of Minnesota's Carlson School of Management. Amazon and Target share customers to a great extent, considering Amazon's Prime membership overlaps with Target's higher income, better educated core customer, according to marketing consultancy Magid. Year-to-date, AMZN has declined 0.00%, versus a 0.31% rise in the benchmark S&P 500 index during the same period. We don't even know if both companies have even talked about this. "Amazon has, over the years, aggressively pursued moms through promotions around Prime along with loading Prime Video with kid-friendly content", Munster wrote. Target operates more than 1,800 stores in the U.S.

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Munster suggests in his analysis that Amazon would pay around $41 billion for Target with a 15% premium on its market cap.

One shopper liked the idea of Amazon taking on Walmart. The commander-in-chief would certainly be vocal in his opposition to any deal Amazon might want to make, but whether that would be enough to kill a deal is arguable. Amazon has not publicly hinted at a possible acquisition of Target, so take it with a grain of salt for now.

Another analyst - Ken Leon from CFRA - expects the company to advance in the world of financial services in 2018, by purchasing a small-to-mid sized bank in 2018.

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