We haven't been able to pinpoint the exact origins of the Tide pod challenge as a viral social media phenomenon, nor the allure of eating Tide pods as a meme. Four adults with dementia have died from eating laundry detergent pods, while two children have, according to data released past year by the Consumer Product Safety Commission.
Health risks posed by detergent packets were brought into the limelight in 2012 when the American Association of Poison Control Centers warned against keeping laundry pods within the reach of children aged five years or younger.
Teens putting detergent pods in their mouths in new online video craze.
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Overgaauw said dry, semi-moist and canned pet food is rarely contaminated with pathogens. While a lot of these products are frozen, this only kills of parasites, not bacteria.
"When these pods are ingested, they contain a large amount of detergents and surfactants which can burn the esophagus all the way down to the stomach". "It's toxic soap chemicals that these teenage children are putting into their mouths". "The internet is a communication tool enabling people to freely express themselves as they wish", Renck says. Tide has been proactive in keeping their products safe, childproof, and keeping the public informed.
Biting down, the pod oozes detergent, and the YouTuber immediately attempts to spit it out.
Someone even came up with an edible Tide pod recipe. In 2017, College Humor posted a satirical video of a man eating the pods because they looked inviting and delicious, USA Today reported.
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Procter & Gamble, the maker of Tide products, told CBS News: "They should not be played with".
What should Tide PODs be used for? In a video uploaded to their official YouTube channel, #Tide shows just how easy it can be to keep the pods away from your children.
Vlogger Drew Philips actually went shopping for pods and filmed himself actually cooking and making salad with them (it was a joke, but still).
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Tide detergent pods are small packages of highly concentrated laundry detergent replace traditional bottled laundry detergent.