As part of the relaunch, Coca-Cola has introduced four new "millenial-inspired" flavours to the Diet Coke portfolio - Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango. Soda sales have fallen as more people switch to low-calorie drinks and flavored fizzy water like La Croix.
This company has listened to fans, and has made a decision to bring back Diet Coke's original formula, while also bringing four fruity new flavors.
Rafael Acevedo of Coca-Cola North America says the new marketing will be "more authentic" and "a lot more gender neutral and diverse".
After 35 years, Coca-Cola's Diet Coke is getting a new modern look and four new flavors. Coca-Cola said they spent years trying out more than 30 different combinations - from tropical to citrus to botanical - and tested them on more than 10,000 people when picking the new flavors.
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But the Diet Coke you think you know is history.
"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side", Acevedo expressed.
Diet Coke and the new flavors will be packaged in sleek 12-ounce cans and sold as on-the-go singles and in 8-packs.
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Coca-Cola Bottling Co Consolidated (NASDAQ COKE) traded down $1.22 during mid-day trading on Thursday, hitting $203.96. A slightly refined typography simultaneously preserves Diet Coke's heritage, but presents it in a more progressive manner, the company said.
The new look also features a dynamic asset Sommerville and his team named the "High Line": a vertical red band that flows through Diet Coke packaging and into all communications, from outdoor advertising to social media.
The company has unveiled a new design for the low-sugar drinks brand in the U.S. market, and introduced four new flavours.
Diet Coke sales totalled more than £1.54 billion past year.
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