Gal Gadot's new red-hot role


Her new role was also announced at a press conference in New York City, during which Revlon bosses explained they chose Gadot to front the campaign because she represents strength and is an "advocate for women". Considering the former Israeli soldier and current superhero has been vocal in her advocacy for women and feminism, the contract makes flawless sense given the current climate. "It truly feels like there's this cultural change - shift - and I think that it's necessary".

It's the first major beauty contract for the actress, and she told Vogue the choice stemmed from her family using the product over the years. And I am that [a feminist], and I love women, and I think especially now with everything that's been going on in Hollywood, we're in a lovely momentum and in a very interesting era for women.

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These days, Gadot keeps her makeup routine relatively simple. "I don't like to wear too much makeup, I don't like when it shows too much". And, more and more, would-be classic beauty notes-for example, the red lips that dominated at the Golden Globes, or a strategically exposed swath of skin-strike an empowering chord. From the Revlon lineup, she called out Super Lustrous Lipstick (in red), Mega MultiplierMascara and ColorStay Foundation as go-to's. Gal Gadot has urged everyone to define themselves as "feminist", as she believes the movement is simply created to promote "freedom of choice" for all genders. The brunette beauty, 32, also believes that anything which makes women feel "confident" should be classed as feminism.

Taking to Instagram just a couple of days after the award ceremony, she wrote: 'So happy to announce that I've joined the Revlon family and am helping launch the LiveBoldly campaign.

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The full Live Boldly campaign is due to be released at the end of January. "We really see her embracing feminine power and what a woman can accomplish with their own special strength".

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