Google art selfies a big hit on social media

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The feature on the Google Arts & Culture app went live in mid-December but it has really taken off in the last week. Some are accurate while others aren't so much. For now, Google has launched the feature in the US only, but users from other countries are already enjoying the new feature using the VPN service. Additionally, the Google Arts & Culture app will reveal the name of the selected portraits along with the museum it belongs to. The app is also compatible with virtual reality headsets.

While this tool came out in December, the app now sits in the number 1 rank of the Google Play and iOS App Store charts after the selfie-matching feature gained popularity on social media. The Google Arts and Culture app helps users explore museums, learn about famous artists and has details on art projects. It basically became an app that matches the photos of users with portraits or artwork that are supposed to have a close or even uncanny resemblance to them. In India too, it can be accessed through VPN apps. Align your face in the provided frame, which will prompt the app to click a photo.

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If you can't find this feature, Google says that it is experimental and only available in parts of the US.

Is the app safe to use?

But if you can use Google Arts & Culture, here's how to find and use its face-matching feature. There's no word on when (or if) the application will roll out to art historians in those states, or the rest of the world. However, there are people who have raised concerns over the nature of the app saying that Google is using the app to store pictures of people for its photo recognition database.

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They say that we all have a doppelganger out there; someone who looks nearly just like we do.

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