Beyond the stable of lattes, mochas, and drip coffees, the Seattle-based chain also insists each customer make whatever modification necessary to their order and goes so far as to put their names on their cups to keep it as personal as possible.
For the first time in 40 years, Starbucks is adding a new kind of espresso to its permanent menu; one that could help you stick to your New Year's Resolutions of losing weight and cutting back on sugar. The new product marks the first time the company has offered a choice other than the Signature roast that has been a staple of the brand since its founding over forty years ago.
Into it! The drink already has plenty of fans who are raving on social media
To craft this new roast, Starbucks says its team of master blenders and roasters picked beans from two especially trendy coffee regions, Latin America and East Africa, known for their brighter, fruitier bean varieties. The coffee chain put it on menus across the country today as an alternative to its regular, full-strength espresso, which some people have complained is too bitter.
"We broke a few of our own rules by taking a lighter approach to espresso, which created a bright taste with sweet citrus notes and a smooth body", Andrew Linnemann, Vice President of Global Coffee explained. "We are really proud of the roast and think customers are going to love experimenting with it". The new espresso was also tested in the Austin and Tampa markets last spring before the company chose to take it nationwide.
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For those asking what the difference between the Signature and Blonde espressos are, Starbucks has been kind enough to answer.
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He could also lose defensive coordinator Steve Wilks, who has interviewed for some of the league's head coaching vacancies. The Panthers reached the playoffs with an 11-5 record this season but the offense struggled to find consistency all season.
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