Mercedes most successful premium carmaker in 2017


BMW, Audi and other global luxury brands are yet to release their annual report cards so whether or not Zetsche's claims are true remains to be seen. This is the third consecutive year that Mercedes has sold more cars than its German competitors in India. With 15,330 units sold in the calendar year 2017 as against the 13,231 units that it managed to sell in 2016, Mercedes has registered a 15.87 per cent growth year-on- year. With respect to the previous year, sales of the MINI grew by 17% to 421 units. "We can be proud of that achievement - and we will build on it. Success in our core business provides the basis for us to actively shape the mobility of the future".

The region posting the strongest growth was Asia-Pacific, where the company delivered 875,250 vehicles a year ago (up 19.2%).

Additionally, the new generation cars performed well.

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The optimal combination of these four areas will be a crucial success factor for offering customers the most convincing overall package. December sales of 193,534 units (up 1.7%) are the best December total ever.

During 2017, Mercedes-Benz also was the premium brand with the most new registrations in many markets, and was the market leader in markets including Germany, Great Britain, France, Turkey, Switzerland, Poland, Portugal, Denmark, Czech Republic, Finland, Greece, South Korea, Japan, Austalia, Taiwan, India, the USA, Canada, Mexico and Brazil.

Mercedes-Benz said that they have achieved their all-time sales high not just in Europe but also in North America and Asia-Pacific.

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2017 was a banner year for Mercedes-Benz, holding off BMW and Lexus for the title of world's best-selling luxury automaker.

"Also in the new year, we will have the right auto available for every customer". The company also plans to implement innovative aftersales initiatives and consolidate existing service initiatives.

Step forward, the Mercedes-Benz X-Class. This is becoming increasingly important strategically, with China introducing quotas on the sale of e-cars in a bid to help fight pollution.

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