US broadcaster NBC said on Thursday it expected to hit ad sales records for the Super Bowl and Olympic Winter Games, both of which it will air next month, showing that advertisers are hungry for live events that draw viewers on a real-time basis.
Sports said the Super Bowl was almost sold out, with prices expected to average more than $5 million per 30-second spot.
The figure, which includes pre-game festivities, the contest itself, postgame, and a special airing of the hit NBC drama series "This Is Us", is roughly equivalent to what the network takes in from its daily morning program "Today" over an entire year.
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Organizers of Super Bowl 2018 protest announce plans for march at January 11 protest. He said the average price was "north of $5 million" for a 30-second unit, in line with the pricing in recent years. "The game itself nearly transcends the season".
"Most of the seats in most of the stadiums have been sold, but you go to Atlanta, where they just opened up a new stadium".
During the regular season, networks don't usually show players kneeling live because they don't broadcast the National Anthem; that's prime commercial time. "Although Trump and the National Football League attacked the players for speaking out, we support Colin Kaepernick, Michael Bennett, Marshawn Lynch, and all athletes - from the National Football League to local high schools - who use their voices to demand justice".
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"There just aren't a lot of places you can find big ratings in a live environment so advertisers do clamor to those types of opportunities", Lovinger said. "I was a Raiders and Ravens fan, and I'm telling you, it destroyed my soul when I watched the Super Bowl a year ago".
Advertisers have not expressed any concern about ratings around the Super Bowl, Lovinger said.
Lovinger said he expected that that February 4-Super Sunday-would set a single day record for media sold.
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Has pro football forgotten who its audience is?