Protesters Trash H&M Store Over 'Racist' Monkey Hoodie

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EFF protesters have broken the shop windows of an H&M branch, resulting in the entire floor at the Menlyn Park shopping centre being shut down.

The ad sparked widespread criticism, with Canadian singer The Weekend among those to voice his outrage.

Speaking outside the H&M in Menlyn Mall, Tshwane chairperson of the EFF, Benjamin Disoloane, said the protest was against H&M, which was a "racist shop" based on their actions as reported on in the media.

Protesters were wearing red and dancing and singing outside department stores.

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The Sandton Chronicle reported Police Captain Granvile Meyer said: 'The EFF supporters have caused damage inside the [H&M] store. "We are going to be here but the security has told us everything is fine", he said.

National Basketball Association star LeBron James, rapper Diddy and singer The Weeknd are among the celebrities who expressed shock in recent days over the H&M image, which has been removed.

"We have a responsibility to be aware of and attuned to all racial and cultural sensitivities - and we have not lived up to this responsibility at this time", their statement read.

H&M said despite the incident being "accidental in nature", it still took it seriously and understood the upset and discomfort it had caused.

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The firm's spokesperson, Amelia-May Woudstra, said the company was sorry for the ad, "We sincerely apologize for offending customers with an image of a printed hooded top that was published on selected global online channels".

"We will now be doing everything we possibly can to prevent this from happening again in future".

'We're deeply sorry that the picture was taken and we also regret the actual print.

However the image was still shared thousands of times on social media and drew comments from dozens of high-profile critics. "Get over it", Terry Mango wrote in a since-deleted Facebook post.

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