"To add to the egg-citement, this year, there's a rare white chocolate Creme Egg to hunt down", said Cadbury in a statement. Since Cadbury produces about 500 million Creme Eggs annually, chances are anyone who wins will have to go through a whole bunch of eggs to find just one white chocolate victor.
"Those lucky enough to find the "highly prized" egg will also be in with a chance of winning up to £1,000".
But the gimmick may have backfired, as it appears people are now unwrapping the classic Easter treat and putting them back of shelves if they are not the winning ones.
'I opened one of the other boxes that was stacked in the store and they were the same. "I can't see how that could have been done by shoppers!"
The special editions will be eggcedingly hard to find, as Cadbury's has made only 350-400 of the chocolates, with each one worth at least £100.
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Any customers who are fully vaccinated with two doses against hepatitis A are also not at any health risk, officials said . Outbreaks through food or water are uncommon in the United States, but they can occur when food handlers have the virus.
Cadbury has said that the top prize winning egg will be in a United Kingdom branch of the Co-op, but shoppers have claimed on social media to have found Creme Eggs in other retailers' stores that have been opened and re-wrapped.
SAMS tweeted: "I cannot wait to get my mouth round a creme egg trifle".
Another eagle-eyed shopping spotted unwrapped chocolate in a branch of co-op.
Trainee Pilot Josh Slesser, from Newcastle tweeted at Cadbury to express his disappointment too.
It's a legal requirement for food manufacturers in this country to visibly list the ingredients of the product on the packaging, and as you can imagine, the ingredients of white chocolate is different to the ingredients of milk chocolate.
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The packaging of a Creme Egg is a foil wrapper, neatly folded around the egg.
This sneaky hack could get you in the running to win £2k!
But there's a catch: you can't knowingly buy the white eggs, you have to find them.
They could be hidden inside single wrapped eggs, which cost around 58p, or in five packs which cost £2.85. One egg worth £1,000 each week of 14 weeks.
Tesco - 7 eggs worth £1,000 and 84 worth £100. And there's even one very special grand prize egg worth 2,000 pounds, which is over $2,700!
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But King did acknowledge a glimmer of hope for those dreaming of a Winfrey bid: "I do think she's intrigued by the idea". Ahead of taking the Golden Globes stage, Winfrey read her speech to King, who knew that it was "going to be killer".